Transformative Impacts: Artificial Intelligence Reshaping the Financial Landscape

Sara Kantolinna
5 min
Graduate icon 31 January 2024

On March 30, 2023, Bloomberg unveiled BloombergGPTTM, a revolutionary 50-billion parameter large language model tailored for the intricacies of the financial industry. Unlike its generic counterparts, BloombergGPT prioritizes financial natural language processing (NLP), excelling in sentiment analysis and news classification tasks without compromising on general language benchmarks.


With a colossal 700 billion token training corpus, BloombergGPT amalgamates Bloomberg's financial language archive with a public dataset. The result is a 50-billion parameter model that dominates financial benchmarks while showcasing commendable performance in general-purpose NLP tasks.


In the ever-evolving landscape of finance, artificial intelligence has emerged as a formidable force, reshaping the industry's dynamics and pushing boundaries. As we navigate the complexities of 2024, the impact of AI on finance is more profound than ever, revolutionising operations, enhancing customer experiences, and addressing critical challenges.


One notable real-world application of AI in finance lies in the redefinition of credit-scoring processes. Traditional credit scoring methods often rely on historical financial data and standardized criteria, potentially limiting the inclusivity of credit evaluations. However, machine learning algorithms, a subset of AI, have revolutionized this aspect.


In practice, major credit bureaus have adopted AI-powered systems that incorporate alternative data sources, offering a more comprehensive and nuanced assessment of an individual's creditworthiness. For instance, Experian and FICO leverage AI to analyse a broader spectrum of data, including non-traditional sources, leading to more accurate and fair credit scoring outcomes.


Unveiling Transformative Applications:

AI, particularly generative AI (gen AI), has become a linchpin in the financial sector. The potential for positive disruption is clear, as industry leaders are recognizing its transformative capabilities. Cutting-edge applications of gen AI are already making waves in banking and finance, promising substantial benefits and raising essential questions for institutions worldwide.


Powerful Insights and Productivity Gains:

The McKinsey Global Institute estimates that gen AI could add trillions annually in value across various industries, with banking standing out as one of the sectors poised to reap significant benefits. The potential to increase productivity, streamline operations, and fundamentally alter how financial institutions operate underscores the immense value gen AI brings to the table. Another aspect of this is the avoidance of losses that are hard to sport without AI systems.


Navigating the Implementation Landscape:

While the promises of gen AI are compelling, the journey of implementation and scale-up is not without its challenges. Strategic planning, talent acquisition, and a flexible operating model are critical dimensions that can determine the success of AI integration. Leaders must craft a roadmap that aligns gen AI with the broader business vision, fostering collaboration between technical talent and business leaders for scalable and sustainable solutions.

Furthermore, it should be noted that, as financial analyses are always data-driven, several sectors in finance may benefit even more from supervised neural networks that can detect patterns emerging in financial data instead of creating new instances of the data. Generative AI is also susceptible to ‘hallucinations’ when generating new data and analysis, which may result in large financial losses unless properly controlled.


Leadership Alignment and Talent Development:

Gen AI integration starts at the top, with senior leadership aligning their vision with business objectives. Talent development becomes crucial, as the rapid emergence of gen AI necessitates upskilling employees and adapting to new talent profiles. Addressing concerns about job displacement through transparent communication and creating a sustained approach to upskilling is pivotal in ensuring a smooth transition. There is also the aspect of use versus comprehension. AI algorithms are hard to code, but unless employees understand the dynamics of the system, they may not be able to detect when the use of AI is inappropriate.


The Technological Nexus:

Gen AI's transformative power relies heavily on a robust technological foundation. Banking leaders must make strategic decisions regarding building, buying, or partnering for essential capabilities like foundation models and cloud infrastructure. Integration with existing systems, workflows, and data sources demands careful consideration, emphasising the need for a cohesive and internally consistent AI architecture. These questions are emphasized because, at least throughout 2023, the emergence of new generative models such as Falcon, Mistral, Llama 2, and so many others constantly gathers pace. Commitment to a single model has become harder because of this.


Revolutionising Data Utilisation:

Gen AI's reliance on unstructured data introduces a new layer of complexity to data strategies in banking. While traditional AI excelled with structured data, gen AI's natural language capabilities open the door to extracting insights from unstructured sources like historical service interactions, social posts, and news. This enhances service operations and democratises data access, unlocking the full potential of unstructured data for financial institutions. However, for example, smaller regional banks might get a competitive advantage for systematic data gathering and analysis, enabling bank personnel to make more informed choices within a compact team.


Risk Management in the Age of Gen AI:

As gen AI propels productivity, it also introduces new risks. Hallucinations, where models produce illogical outputs, pose challenges that banks need to address. Automated validation methodologies, playbooks, and a robust risk and control framework are essential components in managing and mitigating these risks.


Adoption and Change Management:

The successful scale-up of gen AI hinges on effective change management. Encouraging adoption among employees and customers requires a user-centric approach, where the end-user experience drives the development of AI applications. Transparent communication, training programs, and a pragmatic change management process ensure that gen AI becomes integral to decision-making processes.


Looking Ahead: The AI Landscape in Finance:

As we peer into the future of finance, the integration of gen AI is not merely a trend but a fundamental shift. AI is reshaping the financial industry's DNA, from cutting costs and enhancing customer relationships to addressing talent shortages. The rise of predictive analytics, biometric payments, and AI-driven compliance mechanisms is ushering in a new era where innovation is synonymous with AI in finance.


Ethics in the AI Epoch:

Beyond the technical advancements, ethical considerations in AI are paramount. Transparency in algorithms, mitigating biases, and safeguarding customer data are essential pillars in ensuring responsible AI in finance. The need for robust cybersecurity measures and compliance with data protection regulations reinforces the commitment to ethical AI practices.


In conclusion, AI's role in finance is not just a technological evolution; it's a seismic shift that demands strategic foresight, thoughtful implementation, and unwavering commitment to ethical standards. As we embrace the transformative potential of AI in finance, the journey ahead holds promises of unparalleled innovation and sustainable growth.

AUTHOR
Sara Kantolinna

Second-year finance student at the University of Aberdeen, pursuing an MA in Finance. Demonstrating fervent enthusiasm for a career in banking and finance, dedication to both academic endeavours and practical experiences is unmistakable. Additionally, actively engaged in the university rowing team, participation reflects a passion for teamwork and discipline. Involved in the dynamic field of AI, contributing to an innovative startup exploring the frontiers of artificial intelligence and machine learning.

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